It is no secret that social media is a big part of people’s lives. One can make a valid career out of being a social media influencer, but it is not an easy career path and certainly not for everyone.

A good influencer knows when to be seen by knowing the best times of the day to publish content and get the most responses out of a post. Companies are always looking to partner with influencers to drive sales, grow their social following, reach a bigger audience, build trust in their brand, and get more leads. Keep in mind that building up a following is very hard. There is a fair amount of marketing involved.

According to social media companies, the best way to gain followers and gain huge organic audiences is by selecting your niche, optimizing your social media profiles, understanding your audience, creating and posting relevant content, remain regular and consistent with your posts, engage with your audience, and letting brands know you are open to collaborations.

Becoming a social media influencer and retaining this status has become less of a hobby and more of a full-time job for most. Many are able to make a good living off of this venture if they are able to gain enough followers and sponsors. Most income for social media influencers comes from ad revenue. Although platforms like Youtube have introduced features like superchats where people can donate money to influencers during live streams.